Google Adwords, Digital Marketing, SSM and SEO

 Google Adwords, Digital Marketing, SSM and SEO

Basic topics of Adword,  Search Engine Optimization (SEO), Digital Marketing and Social Media Marketing (SSM)

What is PPC

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook

What is Time Management

Time management is the process of organizing and planning how to divide your time between different activities. Get it right, and you'll end up working smarter, not harder, to get more done in less time – even when time is tight and pressures are high. The highest achievers manage their time exceptionally well.

What is automated bidding strategy

Each type of automated bid strategy is designed to help you achieve a specific goal for your business. Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Unlike Manual CPC bidding, there's no need to manually update bids for specific ad groups or keywords

What is DV 360 and CV 360

Display & Video 360 (DV360) is a unified marketing platform by Google designed for managing digital media campaigns. It offers features such as campaign management, audience targeting, data integration, and advanced analytics, simplifying the process of creating and adjusting highly personalized campaigns.

CV360 is an online tool you can use anytime, anywhere, to get instant tailored feedback on your resume with tips on how to improve. CV360 provides feedback on 50+ checks including: Presentation. Structure. Content.

What is search term reports

The search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown. Depending on your keyword matching options, the search terms listed might be different from your keyword list.

What is keyword planners in Google words

The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. A free-to-use feature within Google Ads, its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy.

How do you use Google click to call

If you've provided a Final URL, clicks on your call ad's headline or description will lead the user to your website landing page and a click on call button will initiate a call directly to your business. If you haven't provided a Final URL, there will be no tappable headline and the call button will initiate a call.

Targeting options in display ads

The most common targeting options include:

Geographic Targeting. Demographic Targeting. Lifestyle Targeting. “In Market” Targeting.

Targeting options in search and network adds

When you advertise on the Google Search Network, you can pick from these targeting parameters:

Location.

Keyword.

In-market audiences.

Remarketing lists.

Custom audiences.

Location targeting.

What is Campaign management

 Campaign Management

Definition: Campaign management helps companies segment, target, and manage their multichannel marketing campaigns. It involves four stages — planning, executing, tracking, and analyzing the marketing campaign. Typically, campaign management is often centered around a product launch or an event

What is Adwords

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads.

How to make Google Ads

Select your advertising objective and choose a goal

In your Google Ads account, click the Campaigns icon .

Click the Campaigns drop down in the section menu.

Click Campaigns.

Click the plus button , then select New campaign.

Choose your campaign objective, then follow the prompts in Google Ads. ...

Click Continue.

Difference between Google Ads and Adwords

AdWords (now more commonly known as Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses.

Difference between SEO and Adwords

There is a significant difference between search engine optimization services and Google AdWords in terms of Return on Investment (ROI). While SEO generates traffic for your firm continuously even after the campaign, Google Ads only generates traffic during its campaign duration.

How to use AdWords

Setting up Google Ads Account

Step 1: Sign Up. Simply go to the Google Ads website and sign up with your Google account. ...

Step 2: Set Your Budget. ...

Step 3: Select Your Target Audience. ...

Step 4: Choose A Network. ...

Step 5: Choose Your Keywords. ...

Step 6: Set Your Bid. ...

Step 7: Write Your Ad. ...

Step 8: Create your Ad.

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad.

The Google AdWords marketplaces work like an auction where people bid for clicks. However, it’s not necessary that the highest bid wins. Apart from money, Google also considers the quality score to ensure that the people clicking on the ads have the best possible experience.

What is Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Four main of Digital Marketing

The four main digital Marketing strategies businesses might employ are a Search Engine Optimisation strategy (SEO), a Content Marketing Strategy, a Social Media Marketing Strategy and and Email Marketing Strategy.

Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies. These digital channels can include the internet, mobile devices, social media platforms, webinars, search engines, online customer communities and other digital platforms.

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

What is SSM in digital marketing

Social media marketing is the use of social media platforms to connect with your audience and create an online presence. It's an essential part of any digital marketing strategy and can help you reach a wider audience

What is SSM and PPC

SMO - Social Media Optimization consist of social media sites like Facebook, Instagram, etc. PPC - Pay Per Click consist of Paid ads like Google AdWords. SSM - Site Security Manager means the manager who help in your securing your website from spam and hackers.

What is SEO and SSM?

SEO, SEM and SMM are the three mainstream channels to advertise your website. SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing and this one is the newest among the three.

What is SEO

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Example of SEO

The most common example of on-page SEO is optimizing a piece of content to a specific keyword. For example, if you're publishing a blog post about making your own ice cream, your keyword might be “homemade ice cream.” You'd include that keyword in your post's title, slug, meta description, headers, and body.

In practice, SEO typically involves:

Keyword research

Content creation and optimization

Technical optimization

Link building

Why Is SEO Important

Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.

To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.